TOO GOOD TO BE PROTEIN BARS: Treat yourself to the fan-favorite TRUBAR Variety Pack featuring Oh Oh Cookie Dough, Daydreaming About Donuts, and Smother Fudger Peanut Butter. These dessert-inspired bars deliver rich, melt-in-your-mouth indulgence with every bite—yet they’re made with plant-based goodness you can enjoy every day. Pure flavor, real texture, no compromise.REAL INGREDIENTS YOU CAN PRONOUNCE: Indulgent Nutrition means choosing snacks that taste incredible and rely on simple, recognizable ingredients. TRUBAR bars are crafted from plant-based, vegan, gluten-free, dairy-free, soy-free, non-GMO ingredients with no sugar alcohols. We keep it clean so you can feel good about what you’re unwrapping—flavors that excite, with ingredients that make sense.CLEAN FUEL & GUILT-FREE INDULGENCE: Experience the perfect balance of decadent flavor and straightforward nutrition. Each bar is made with ingredients like Almonds, Cassava, and Pea Protein—never gluten, dairy, soy, GMOs, or sugar alcohols. With satisfying plant protein and fiber in every serving, this pack delivers feel-good snacking that fits your healthy lifestyle without sacrificing taste.SNACK ANYTIME, ANYWHERE: Whether you’re craving cookie dough, dreaming of donuts, or need a peanut-butter-packed pick-me-up, TRUBAR has you covered. These vegan, gluten-free protein bars are your grab-and-go solution for better-for-you snacking. Keep them in your bag, desk, car, or gym tote—there’s a bar to match every moment of your day.INDULGENT TASTE CRAFTED BY WOMEN: TRUBAR Protein Bars were created by women who wanted more from better-for-you snacks: crave-worthy flavors, clean ingredients, and values that empower. We listened—and built bars that taste like a treat while staying true to what matters. She finally has a bar she’s proud to eat and proud to share. (Bonus: men and kids love them, too.)