BEST-SELLING ANTI-AGING SERUM: The award-winning facial serum that has taken the beauty industry by storm because it delivers visible results. Experience the power of barley growth factors to restore and repair, lifting and plumping, leaving skin with a youthful, healthy radiance.ULTRA HYDRATING: Thanks to Barley EGF, Glycerin & Hyaluronic Acid (in which one gram can hold up to 6 liters of water) this face serum increases hydration and helps the skin maintain a healthy skin barrier and retain its moisture.FIRMS & FIGHTS WRINKLES: Reduce the appearance of wrinkles and improve skin’s visible firmness and smoothness for the look of youthful, taut skin.REJUVENATE WITH BARLEY EGF: Patented plant-based EGF invented by BIOEFFECT scientists mimics EGF proteins found in our skin naturally at birth. EGF keeps skin young and healthy but disappears from our skin as we age.NATURAL, CLEAN & GREEN BEAUTY: Only 7 pure ingredients grown in our ecologically-engineered Icelandic greenhouse. Oil-free, alcohol-free, fragrance-free, paraben-free and gluten-free. Ideal for men or women with sensitive skin. Use day or night, 2x per day for best results.